We’re putting you in control, so that you can design a plan to suit your needs. Choose how much to pay upfront, and spread the balance for up to 36 months to keep the cost down. Then simply pick your data allowance to complete your plan. Find out more: http://o2.uk/customplans | O2

We don’t charge you for a device you already own. Our custom plans split the device and airtime costs. Plus you can choose the length of your contract, upfront cost and the amount of data to suit your needs. Find out more: http://o2.uk/customplans | O2

2.4M views · 2.9K reactions | Right now, you can save up to £144 on iPhone 16 Pro Max in the O2 Sale. | O2 | Facebook

20K views · 63 reactions | Our network coverage follows you everywhere. Thanks to over 99% 4G coverage in Bristol | O2 | Facebook