This simple framework beats random marketing every time

Marketing Mix Explained (4Ps & 7Ps) + Consumer Behaviour | Complete Guide with Examples

This is how brands control your mind without you even realizing it 🤯

How Rory Sutherland got famous

This pricing trick makes you spend MORE every time. 👀 It’s called the DECOY EFFECT. Example: ☕ Small → $2.50 ☕ Medium → $5.25 ☕ Large → $5.50 Suddenly the Large feels like the BEST deal. That’s not random. It’s pricing psychology. 🧠 Here’s how it works: • 💰 Want to sell more Large options? Price the Medium close to it. • 🎯 Want to sell more Medium options? Move its price closer to the Small. The third option exists to influence your decision. Great marketing doesn’t force choices. It STEERS