Travis Webb, CSO at Pharmaceutics International (Pii, a Jabil company), and Oliver Eden, Sr. Business Unit Director, Pharma Solutions at Jabil, have a high-level discussion on overcoming ...
If your B2B marketing strategy looks the same as it did last year, your pipeline may already be suffering. In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to ...
Expert Rev Vaccines. 2008;7(8):1215-1223. Expert Rev Vaccines. 2008;7(8):1215-1223. © 2008 Expert Reviews Ltd. The authors have no relevant affiliations or financial ...
Generative AI (gen AI) has sent shock waves of technological disruption across the marketplace ecosystem—particularly when it comes to marketing—leaving stakeholders to grapple with its implications, ...
Since founding Zen Media in 2009, I’ve tracked marketing trends, made predictions, and helped businesses adapt to an ever-evolving landscape. While 2025 brings new shifts, some core strategies remain ...
In promoting the medium-term management plan, the Company will establish a new Corporate Strategy Center with the aim of strengthening its corporate strategy function and sustainability perspective in ...
This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success. A clear narrative and authentic ...
A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...
Focus on understanding your target audience to create tailored, data-driven marketing strategies. Stay agile, constantly testing and adapting your marketing tactics based on performance and feedback.
1 Norwegian Medical Products Agency, Oslo, Norway 2 Fondazione per la Ricerca Farmacologica Gianni Benzi onlus, Research Department, Valenzano, Italy The lack of available appropriate paediatric ...
From startups to large corporations, marketing plays an essential role in driving companies' growth and expansion. This means that the pressure is on for marketing leaders to curate the best ...
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