Loyalty programs can change your purchasing behavior and lead you to pay higher prices or buy unnecessary items just to meet a threshold. In the McDonald's example, the average customer visits 10.5 ...

Agencies are leveraging first-party data, smart analytics and AI-powered tools—not just to replace old methods, but to build ...

Palantir Technologies Inc.'s unique data integration and automation boost operational efficiency, ensure privacy, and reduce ...

Here are the questions customers are asking to help them spot companies they can trust with their data this holiday shopping season TORONTO, Dec. 16, 2025 /CNW/ – This holiday ...

Make marketing an experience. Think about virtual events, AR, or even games to get people involved and create a buzz. Use ...

In today’s privacy-aware world, customers can spot performative compliance a mile away. While some companies view cookie ...

As 2026 fast approaches, the consumer financial services landscape in the United States is entering a phase of rapid transformation. While global trends are shaping the industry, the US market faces ...

Fintechs can help you connect with various payment and regulatory databases globally. This integration ensures that your ...

Coinbase Transparency Report 2025 reveals a 19% increase in law enforcement data requests. Read on to learn how Coinbase protects your privacy.

Some stores now have cameras in their dressing rooms so you can more easily check the fit of your jeans from the rear, but they also collect details about you and your shopping habits. For more read ...