This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

Building distributed apps requires specialized tools. Microsoft delivers with an API simulator that supports complex mocks ...

Google is testing a new feature with YouTube that allows users to customize the recommendations that appear in their “Home” feed, seemingly with some level of AI. In its latest experiment, YouTube is ...

From generating test cases and transforming test data to accelerating planning and improving developer communication, AI is having a profound impact on software testing. The integration of artificial ...

Abstract: With the increasing complexity of software development, traditional automated testing methods face significant challenges in efficiency and coverage. This paper proposes a novel AI-driven ...

After YouTube discontinued its private messaging feature in 2019, the platform is now reintroducing this functionality for a select group of users. Users with access to the test are able to share ...

YouTube is currently testing out a direct messaging feature on the platform, which the company previously removed years ago. Credit: Valera Golovniov/SOPA Images/LightRocket via Getty Images Almost ...

YouTube has started a renewed effort to integrate direct messaging into its platform. According to a support page, the service has started testing DMs as a way for users to share and discuss videos.

YouTube’s latest test is preparing support for direct messages where users can share videos with each other and have conversations. Detailed on a support page, YouTube is now testing “new ways to ...

YouTube Music appears to be testing a new feature that allows users to search within playlists. The feature was spotted on the iOS version of the YouTube Music app ...