Tokenization is emerging as a cornerstone of modern data security, helping businesses separate the value of their data from ...

Dark data not only generates unnecessary costs, but also increases risks and the potential for losses. Here's what business ...

Real-time measurement is key when proving how marketing is actually driving results for stakeholders and patients.

We won’t know what sort of innovation we’ll miss because of this," an analyst said. "But we’ll probably miss out on something ...

With 12–14% of digital ad spends lost to invalid traffic and AI-led bots, experts warn India’s biggest marketing channel ...

Term Health Key Takeaways: Non-scale victories (NSVs) — like better-fitting clothes, more energy, or improved sleep — show ...

Dubbed the PSL scale — an amalgam of Pickup Artist Hate, SlutHate, and Lookism (three misogynistic online communities) — the ...

Measuring AI ROI is tricky. This article describers the advanced metrics (impact chaining, risk-adjusted ROI) and frameworks ...

How can cities use modern technology to harness the ingenuity, governance and determination that revolutionized our roadways ...

In most consumer goods companies, Scope 3 emissions are 40-50 times higher 1 than Scope 1 and 2 combined. Sustainability ...

For CPG marketers, this means that campaigns in the convenience space don’t just drive awareness—they influence action.

International humanitarian aid organizations rely on analyses from the Integrated Food Security Phase Classification (IPC) ...