The simple truth is that the mobile era didn’t kill direct marketing, but it just showed which channels actually work when ...

Your phone already has powerful spam protection tools—you just need to activate them. We show you how on iPhone and Android. I review privacy tools like hardware ...

Advertising and Promotion are tactics used to reach and influence the market. But they typically have different objectives and roles in the marketing mix. Understanding these different objectives ...

The decision of which segments to choose is perhaps one of the most difficult challenges for a firm. The reason? Firms often identify a greater number of attractive segments that they are capable of ...

In every recession marketers find themselves in poorly charted waters because no two downturns are exactly alike. However, in studying the marketing successes and failures of dozens of companies as ...