With AI Overviews taking over search results, brands must stop optimizing purely for clicks and aim for answer inclusion, ...

Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and then ...

Google's AI search shift is changing user behavior, not killing SEO. Here's how entrepreneurs can adapt, build authority and ...

These extensions carry a store seal of approval from Google (and Microsoft). All but one carry 'Featured’ badges to signal to ...

A new study has revealed that the most popular AI browsers have exhibited privacy infringements. Here's how they're recording ...

A screen reads 'AI' in reference to artificial intelligence as attendees gather during Rivian's first Autonomy and AI Day, ...

Local SEO consists of a number of specialized duties aimed at developing a business’s relevance and authority within a certain geographic area.Search engines and large language models (LLMs) such as ...

See how working with LLMs can make your content more human by turning customer, expert, and competitor data into usable insights.

Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...

Google's Nick Fox rejected a news API proposal, acknowledged publisher struggles, and explained what's delaying Personal Context.

GenTabs is a new experimental product in Google Labs that lets you instantly create web apps with AI. It's based on the ...

As AI-driven search features mature, marketers are rebalancing spend between organic and paid surfaces. New experiences may ...