While it is still vitally important to build a CRM platform around the features and functionality of the software, the true challenge will be to construct a CRM database that can deliver customer ...

A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

Workbooks is pushing its CRM deeper into the AI era, positioning automation as a way to remove friction from everyday selling ...

By aligning marketing, sales and CX within a single platform, businesses can transform isolated efforts into a cohesive, high-performing growth engine.

Optimizing your CRM data requires making sure your data is crucial, correct, and consistent — or what I like to call, “the three C’s.” Unfortunately, far too many companies have data that’s neither ...

In 2025, CRMs go far beyond simple customer lists. Modern CRM platforms are AI-powered growth engines, integrating everything from sales automation to marketing tools and support. My team and I have ...

As CEO of Affinity, Ray’s goal is to bring relationship intelligence to the world because every opportunity begins with a relationship. CRM has become the largest enterprise software category in the ...

Nutshell reports small businesses can successfully implement CRM systems with a user-friendly approach, strategic planning, ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Admittedly, some of these business tools should be more of a security priority than others. CRM ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now According to a new report from Validity, 76 ...