Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Data storytelling and change often go hand-in-hand. When you ...

Discover what data science is, its benefits, techniques, and real-world use cases in this comprehensive guide. Data science merges statistics, science, computing, machine learning, and other domain ...

In today’s business environment, one thing that is not in short supply is data. But managing that data, and turning it into accurate decision-useful insight, is much harder to do. It’s an issue that ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Nearly everyone in an organization feels the pressure to act ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Data Insights champions a culture fueled by data-driven insights, innovation, and literacy in advancement. Our vision is clear: We empower our staff to make informed decisions through data insights, ...