Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

In the fast-paced landscape of marketing, the concept of a brand extends far beyond the visual appeal of logos and names. As founder and chief marketing officer of a content, SEO and inbound agency, I ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

When it comes to logo design, experts in the field have plenty to suggest. Your logo, they say, should strive to be iconic, as well as distinctive, timeless, attractive, memorable, and the like. This ...

Forget the buzzwords, the fluff and the empty mantras. Real branding isn’t about catchy slogans, slick logos or vague notions of authenticity — it’s about trust. If your brand strategy isn’t driving ...

According to Molly Mazzolini, the creative designer behind the Utah 2034 branding, there is more meaning in the design than ...

Yellow’s logo is simple enough: the word Yellow in robust, no-nonsense all-caps sans-serif black type within a similarly-sturdy, black-bordered trapezoidal holding shape that is colored a lovely shade ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

Whittier’s branding is on its way to a new look. But just what aspects of the city will be incorporated into the new branding remains a work in progress. City leaders and staff, in partnership with ...

For years, social media users have shared what they describe as Netflix's original logo featuring black lettering and a purple gradient cinema reel that swirls around a serif font. The word "Netflix" ...