Here are the best stories of ad tech from the past year, including The Trade Desk, Google and Amazon, that had the ...

From 2015’s ad tech gold rush to today’s cautious comeback, telcos are again testing whether they can turn subscriber data ...

Ryan Alpert has been in the Georgia Tech athletic director’s office once before. Alpert admits he doesn’t quite remember the exact date — sometime in the 2000s — when Alpert and his father were ...

Following a tepid 2023 for ad tech M&A, the sector had a little heat in 2024. There were noteworthy deals throughout the year, including LiveRamp’s acquisition of data clean room startup Habu in ...

It is officially a new era on The Flats. Today, recently hired Georgia Tech athletic director Ryan Alpert had his introductory press conference with the Yellow Jackets and laid out his vision for the ...

Linus Tech Tips creator Linus Sebastian has revealed how much the channel has earned from YouTube ads over its lifetime.

As content creators, aggregators and distributors continue to finagle their respective paths around the constantly changing video-consumption desires of global audiences, the race to monetize content ...

AppLovin sold its Apps business for $900M, shifting focus entirely to high-margin ad-tech and AXON platform growth. Ad revenue hit $999M in Q4-24, accounting for 73% of total revenue, with a 78% ...

The European Commission is asking industry players to weigh in on Google’s proposal to resolve sweeping antitrust charges ...

AppLovin’s Q4 revenue reached $1.37 billion, growing 44% year-over-year, with total adjusted EBITDA margins holding strong at around 62%. The core Advertising segment delivered $999 million in revenue ...

Can you imagine if there were 80 different ways to insert ads into content? While there are parts of the advertising business that seem oversubscribed, there are only a couple of ways to insert ads ...