You need a step-by-step plan to follow, if you're going to get your place clean without being overwhelmed. When you’re facing a big cleaning project, it’s easy to feel overwhelmed and not know where ...

When setting off on an expedition, a map is essential because it provides directions for reaching the destination. Similarly, leaders cannot complete the growth journey without an outline of their ...

There’s no one single way to create a customer journey map. See how brands are approaching journey mapping today in strategic, emotional and goal-driven ways. What’s in your abandoned cart? From a ...

Business strategy used to be a clear and methodical process. No more. Today’s discontinuous technologies and disruptive change have reinvented the rules of strategic planning. If you’re going after a ...

The past two years were as disruptive as they get for both society and business. So how do you plan for the next year when the past two were so uncertain? Success today requires hedging bets, keeping ...

Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...

IN part 1, we explored the foundations of strategy and the multi-level architecture through which it is formulated and executed. We also established that while management leads execution, the board ...

You can't have a successful data migration if you don't map it out from the start. Learn what data mapping is and why it's an important early step in data migration ...