Chatbots like ChatGPT need to quickly identify the structure of your content to determine its relevance. To increase the ...

As we kick off 2024, it’s time to rethink our SEO strategy. Rather than a complete overhaul, evaluating what’s working and what needs refinement will help you realign priorities. This article outlines ...

Prior art searches play a critical role in shaping effective scientific intellectual property strategies. This article, originally published by CAS, highlights the importance of thorough analysis to ...

Artificial intelligence and machine learning are transforming the SEO landscape, requiring professionals to adapt their keyword strategies, content creation and user engagement techniques in response ...

B2B marketing leaders face a harsh reality: Buyers aren’t searching for information the way they used to, but most marketing teams are optimizing as if they are. Even as organic traffic declines, many ...

Negative keywords are crucial for optimizing Google Ads campaigns. They save budget, improve ad relevance and sculpt ideal traffic. Without a strong PPC strategy, wasted spend and ineffective ...

Are senior marketers prepared to adapt their search strategies for generative AI search platforms and assistants? What do they wish they knew about those technologies? What are the top challenges they ...

The following is a guest piece by Zerlina Jackson and Evan Finkelstein of New York Life. Opinions are the author’s own. Providing trusted and in-depth information for customers has always been a top ...

Are you looking for a new job in 2024? Whether you are hoping to secure a promotion, make a fresh start, change industry or you've been out of work for a while, it can be a very exciting time for any ...

Systematic reviews remain a cornerstone of evidence‐based research, providing comprehensive syntheses of primary study findings to support clinical and policy decision-making. Central to the integrity ...