Currently, most marketers create a separate email for mobile users and deliver it based on subscriber preferences or provide a link in their email to open a mobile-friendly version in the device’s web ...

For the past year, digital marketers have been trying to come to grips with the fact that 35 percent of all emails are viewed on mobile devices and tablets. Marketers are asking questions such as: How ...

If you're like me, being separated from your mobile phone makes you a little panicky. I use my mobile phone for so much more than voice conversations. I keep in touch through texting, surf the ...

As smartphone sales go through the roof (Apple sold over 1 million 3G iPhones on its launch weekend in July), inbox and message views are growing in numbers—and shrinking in size. The good news: More ...

In Yesmail Interactive’s white paper, “Mobile Email Design: Marketing Fit for the Small Screen,” the company offers an overview of the challenges to designing emails for mobile devices. It also ...