Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. What’s the best way to structure and organize marketing in a ...

Discover how the Value Marketing Framework revolutionizes traditional marketing approaches by emphasizing value-added strategies. This innovative framework guides businesses in quickly and affordably ...

“For once and forever,” says Samrat Sharma, “the misnomer that marketing’s purpose is not to deliver shareholder value is gone.” It’s a bold claim – but one backed by the numbers. Sharma, a partner ...

Marketing has an image problem. Ironic for a discipline built on persuasion, but it’s losing its edge: consumers tune out, CFOs redirect dollars, and CMOs churn faster than New York Jets head coaches.

Jim Berryhill, DecisionLink Chairman of the Board & Co-Founder, is on a mission to transform customer value into a strategic asset. One of the great strategic advantages of value-based selling is that ...

Financier Worldwide (FW) discusses rethinking private equity value creation in 2023 with Corey Smith, Merrill Strobel Bohren, Kevin Cowherd, Dave Owen, and Ankur Sheth at Ankura Consulting Group, LLC.

At a London conference on value creation, experts argued that innovation succeeds only when systems, people, and leadership ...

Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...