As marketers seek to grow brands, increase sales, and boost profitability, a new study from marketing effectiveness expert Peter Field provides strong evidence that traditional radio advertising ...

Marketers still trying to engage customers through standalone engagements are living in the past. Modern marketers need to break down silos in their organizations, thereby enabling connection and ...

Adding a certification can enrich your knowledge and boost career potential. What you need to know to pass the Google Analytics IQ certification. Many marketing professionals are getting ...

In many ways, email is one of the first internet marketing tools. Before everyone could own their own website and before there was social media to help marketers reach a target audience, there was ...

TapInfluence and Nielsen Catalina Solutions studied influencer marketing’s impact on WhiteWave Foods' Silk brand beverages last September and found the tactic lifted incremental sales by 10%. To date ...

Join a University ranked 4th in the UK for Marketing (The Guardian University Guide 2024). This degree equips students with the skills and knowledge to compete in today's digital era. The course ...