One California voter tweeted: “‘Help me fight climate change’ says the campaign mailer going straight into the recycle bin.” Then there’s the Facebook user who called “snail mail” campaign fliers ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

Did you check your email today? Did you get through all the messages or leave some unread? How many opened emails have taken up residence in your inbox, waiting for further action? Going through your ...

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...

Finding the right prospects is the fastest way to gain new customers and one of the most critical elements in a successful direct mail campaign. In today's data-rich marketing environment, audience ...

Vice President Harris will vote by mail ahead of Election Day as a way to “model” the different modes of voting for Americans, the campaign told reporters Saturday. The team, however, didn’t provide ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...