Local search intent is defined as the goal a searcher has when they type a query into a search engine when seeking a resource in a specific geographic location. The local searcher could be looking for ...

The local SEO playbook that worked for years no longer delivers. Even businesses with strong rankings and steady traffic are disappearing from a critical slice of search results. Here’s what happened ...

Google published a research paper describing how it extracts “services offered” information from local business sites to add it to business profiles in Google Maps and Search. The algorithm describes ...

SEO has changed dramatically in recent years, shifting focus from keyword stuffing and backlinks to prioritizing trust, relevance and user experience—especially on a local level. With the rise of AI, ...

Local search has evolved, and businesses that focus on brand experience are leading the transformation. Connection, visibility, trust, and loyalty all must be won to stand out amid the increasingly ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Marketing and public relations (PR) help ensure a business can ...

Consumers continue to predominantly rely on traditional search engines for discovering local businesses. A significant majority, 93.2% of respondents, indicated they trust Google over AI for this ...