Marketing tools are as important to Internet businesses as they are to any other type of business. After all, marketing is marketing. Marketing that takes place online follows the same basic ...

If you own a small business and have tried to broaden your reach to potential customers or wanted to build upon your relationship with existing ones, chances are you’re familiar with at least some ...

Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on. SEM stands for “search engine marketing.” It is the process of ...

Price elasticity, also referred to as price elasticity of demand, is a measure of how much consumer demand for a product changes in response to changes in price. If the quantity that consumers order ...

Internet Marketing Ninjas has been acquired by SEO consultancy Previsible, an industry leader co-founded by a former head of SEO at eBay. The acquisition brings link building and digital PR expertise ...

Napan Janet Peischel covers all things related to internet marketing in her column: The Internet Marketer. Here's a look at her most recent work. Her column runs on the second Wednesday of the month ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...

As the year winds down, it’s time to take a look at some marketing trends for the New Year. I’ve been taking a deep dive into artificial intelligence (AI) apps. There are AI websites, presentation ...

RadioShack. Modell's Sporting Goods. Pier 1 Imports. Dress Barn. Linens 'n Things. What do they all have in common? These once well-known brick-and-mortar retail brands eventually hit hard times and ...