If you can spot the right signals early and listen to them, the market will point you in the right direction faster than any ...

Speak to an investor about the hallmarks of a good business, and product-market fit is usually top of mind. A modern term for a timeless concept (first coined by Andy Rachleff in the early 2000s), ...

But with the AI revolution, startups can utilize low-cost AI tools to push them in the right direction and help guide ...

This data is critical for shaping go-to-market (GTM) strategies, as it helps teams decide how to develop and position ...

Going to market used to be simple: Buy ads, hire a team of sales reps, and spend thousands of dollars on a PR stunt. Hell, just give away money if it means you’ll sign up more users. Today, all that ...

What if the secret to your business’s success isn’t just about having a great product, but understanding exactly where you stand in the journey to product-market fit? Too often, entrepreneurs chase ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

8 Go to Market Strategy Templates for a Successful Launch Your email has been sent Download the best free go to market strategy templates for monday.com, ClickUp ...

This is a question I have been asked multiple times by business owners in industries that Google and Facebook feel don’t comply with their advertising guidelines -- most often by companies that sell ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...

In 2023, associates and partners at Waveup reviewed over 300 pitch decks, from pre-seed to Series C. In every other deck we’ve examined, one of the most crucial slides — the go-to-market (GTM) — has ...