Email marketing makes it easy to stay in touch with your customers and prospects. It’s an essential element of your digital marketing strategy right alongside your website and social media. In the ...

Email marketing involves sending targeted messages to a group of people. The objective is to build relationships, promote products, and provide helpful information. Entrepreneurs can utilize these ...

Small businesses have to watch their marketing budget more closely than big corporations. With so many marketing tools out there, it’s crucial to invest carefully in the marketing channel that will ...

ScottHall.co has released a new guide describing 14 types of Emails small business owners can use to improve customer engagement. New York, New York--(Newsfile Corp. - August 11, 2023) - The new Email ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Very early in my marketing career, I remember hearing something I thought was super weird: Email Marketing is still the most effective form of digital marketing. Even with SEO, SMM, PPC, Influencer, ...

There’s no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts, such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Email remains a key communication vehicle for marketers. As many as 38% of companies using strategic email marketing reported a boost in ROI, according to MarketingSherpa. But to remain competitive in ...

The holiday season is one of the busiest and most lucrative times of the year for many businesses. Last year, holiday retail sales climbed 3%, which led to $626.1 billion in sales, according to the ...