Why portfolio construction is shifting from simple diversification to scalable, tax-aware personalization that clients increasingly expect.

People often talk about “personalization” as if it’s a monolithic concept, but the truth is that there are many flavors of personalization retailers and brands can leverage. In some cases they can ...

From a young age, we learn that customization creates a special sense of ownership in our possessions. Vacation outlet malls offer a variety of custom keychains, mugs, and shirts inscribed with your ...

Today’s inboxes are crammed full of messages that appear to be personalized and relevant. But once opened, they reveal a shallow, automated effort to grasp your needs and business model. At best this ...

Brianne Baggetta, President & CEO, The Mailworks and Jonathan Downing, Chief Technology Officer, Impact Personalization is no longer a perk for consumers and B2B buyers—it’s an expectation. Along with ...

Accessories are all the rage this season, and the experts say they communicate for you without a single word. So how do you accessorize, and what, exactly, are your accessories saying? We have the ...

Personalization is at something of a crossroads. The New Year saw a key step in the coming deprecation of third-party cookies, which have been one of marketers’ most powerful tools for tracking online ...