Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. What’s the best way to structure and organize marketing in a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Traditional retail metrics like customer acquisition cost (CAC) and customer lifetime value ...

Discover how the Value Marketing Framework revolutionizes traditional marketing approaches by emphasizing value-added strategies. This innovative framework guides businesses in quickly and affordably ...

AI-driven customer centricity is built on a continuously learning system that interprets behaviour, identifies intent, and ...

Marketing has an image problem. Ironic for a discipline built on persuasion, but it’s losing its edge: consumers tune out, CFOs redirect dollars, and CMOs churn faster than New York Jets head coaches.

Customer experience has lately been brought into the epicenter of marketing operations, as the coronavirus pandemic affects critical KPIs in the business. Many organisations are redirecting their ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

Switching costs are zero. Expectations are high. Learn the strategies that stop churn and keep customers engaged for the long ...

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. In fact, a recent report estimated there were more than ...

Content strategy is your single most important tool for bringing your company's unique value into every buyer and customer interaction. But most companies do not do content strategy well. Many ...

The surge in interest around Market Mix Modelling (MMM) says less about the brilliance of the models and more about the ...