Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, they understand pricing ...

Jim Barnes is CEO of enVista, a global software, consulting and managed services provider enabling both physical and digital commerce. Consumer buying trends continue to evolve rapidly, and the ...

Consumers are growing more comfortable with buying a wide variety of things online, from fruits and vegetables to couches and cars. Partly by necessity and partly because we've realized how convenient ...