The advertising industry is buzzing with the allure of innovative technology such as machine learning (ML) and artificial intelligence (AI). Yet while AI brims with potential, sometimes it's the ...

The concept of advertising can be broken down into three specific stages. These stages refer to the advertising spiral. It is known as a spiral because in order to keep innovating, companies need to ...

Everyone wants to market to Gen Z. They are, after all, the new generation of consumers — and already represent over $140 billion of spending power. But they’re a challenging group, those Gen Zers.

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Tim Ringel You can’t go ...

Conventional wisdom holds that you have seven seconds to make that crucial first impression, but the digital age has accelerated things significantly — especially for advertising. For brands, those ...

No matter what type of business you're researching, launching or operating, the basic dimensions of your marketing plan will be the same. You'll focus on the "Four Ps," or product, price, place and ...

What are the Basic Principles of Marketing? So you want to do marketing. You’ve got to know the rules, but what are they? On our web site we try to give you the ideas you need to do marketing, but ...

TLDR: The Google Ads Marketing Bootcamp Bundle breaks down all the tactics for using the world’s largest digital ad network to reach more customers and raise your brand profile. Consumers make more ...

We live in the age of artificial intelligence. A time where we're seeing technological advances that, even to just one generation prior, would have seemed like science fiction. In the marketing world, ...

To succeed, small businesses must attract and retain a growing base of satisfied customers. Marketing programs, though widely varied, are all aimed at convincing people to try out or keep using ...