The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on TikTok, lifestyle content on Instagram… these are the channels that come to ...

As the marketing role becomes increasingly data-driven, Oracle is aiming to build up its data offerings for marketers. The launch of its new B2B audience database comes as a major step in that ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

For B2B marketers, your database is one of your most important assets, whether you’re running cold call campaigns or using account based marketing (ABM) to reach leads. Not only is it important to ...

Data drives B2B marketing today, and it’s a fast-evolving arena. New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are accelerating the pace and ...

Regardless of the product or service a business offers, its greatest asset is its existing customer base. To keep in touch with this important group of people it is absolutely essential that your ...

The data from Statista paints a clear picture of a rapidly evolving B2B marketing landscape in the United States In the rapidly evolving business landscape of the United States, the role of ...

Most B2B marketers recognise that email marketing is one of the most effective ways of reaching potential new customers – even cold prospects – and winning new business. It’s low-cost, quick to ...

Access to accurate and comprehensive contact information is paramount in the fast-paced landscape of B2B marketing and sales. As businesses seek to expand their networks and reach out to potential ...