Made for Advertising (MFA) in connected television (CTV) apps waste budgets in a trend that continues to rise. MFA CTV apps may run video ads in a format or size that is not in line with typical CTV ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app. There are new unified workflows and reporting with in-product nudges, unified ...

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

OpenAI may insist these were not ads, but users have made it clear that intent does not matter; only perception does. When ...

‘Anything that feels like an ad needs to be handled with care, and we fell short.’ ...

Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue. That’s up 14% from the app analytics provider’s estimate of ...

OpenAI recently faced user confusion and pushback after quietly introducing app suggestions within ChatGPT conversations. The ...

According to Pixalate’s MFA research, Pixalate flagged 1,508 mobile apps as likely Made for Advertising (MFA) in Q3 2025, a ...

Thinkbox, the marketing body for commercial TV in the UK, has released a free iPad app featuring the facts, figures and thinking behind TV advertising – backed up by a print and online marketing ...

Microsoft sent emails to some advertising announcing the retirement of the Microsoft Advertising mobile app. The app will stop working as of January 2026 and will be removed from the app store this ...