Turning Whatnot streams into steady income takes more than listing items — it’s about harnessing live auction energy, strategic pricing, and smart inventory turnover. Bundling slow sellers, starting ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. E-commerce entrepreneurs are experimenting with app-based live selling — the new-age QVC, if you will ...

It doesn't take much money, equipment, or even expertise to start live selling — an increasingly popular strategy that e-commerce entrepreneurs are using to move product. It combines livestreaming and ...

Grant LaFontaine was the first person to host a live-shopping stream on Whatnot. He sold $5,000 worth of products in the space of two hours. “And I’m not a particularly entertaining character,” says ...

Whatnot’s 2026 State of Live Selling Report shows that more than half of its sellers now earn most of their income from live commerce, with platform sales exceeding $8 billion in 2025. The findings ...

Standing in front of shelves lined with handbags from Louis Vuitton, Chanel, and Hermès, a flame-haired woman in chunky black glasses known online simply as Wild Ginger Vintage blasts Earth, Wind & ...

MESA, AZ — A Mesa shop owner is turning international candy and snack sales into a nationwide business by live-streaming on a social shopping platform. Ahmad Ali, owner of Amigos Market, streams live ...

Whatnot, the platform that allows users to sell items such as trading cards, comics, and sneakers through live videos, announced on Wednesday that it has secured $265 million in a Series E funding ...