Amazon Prime Video just pulled a noticeable move that could make the streaming platform even more of a worthy contender.

Once a serious contender in the streaming wars, Prime Video is starting to feel less like a rival to Netflix and more like an extension of Amazon's storefront. While the platform still offers ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's new "Buy For Me" feature represents a stunning departure ...