Programmatic advertising is the automated buying and selling of digital advertising tools using software and algorithms and ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

Broadcasters and streaming providers are under growing pressure to bridge the gap between linear and digital operations’ ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

Speaking to the industry, the first thing to note is that some marketers operating in B2B have only a vague idea of what programmatic advertising is, let alone why it could be relevant to them. For ...

Now, more than ever, consumers expect personalization. The same goes for getting personalized with programmatic tv. Outside of media, one of many signs is how popular subscription boxes are. The often ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Before joining GetIntent, Sam was ...

Digital transactions have drastically shifted towards programmatic advertising, says VIOOH's JC Conti (CEO), with programmatic display and video now dominating over 90% of the market, and programmatic ...

This fall, noncommercial jazz station 88.3 WBGO(FM) in Newark, N.J., partnered with SoundStack to launch programmatic ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Oli is a co-founder of Inside ...

Programmatic in-console advertising is set to be a key opportunity in 2026. adWMG connects console and mobile ecosystems, ...