While many small business owners have never even heard of web analytics, Jason MacMurray cannot imagine going a day without the stuff. “The better information we have about our site, the better we can ...

Google raised eyebrows again with its latest acquisition, the purchase of a privately held software firm that specializes in Web analytics. The search engine giant said it bought San Diego, California ...

Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.

Google has once again updated its popular web analytics software, which is used by most smaller companies that don’t have the money or expertise to use an enterprise analytics package. Analytics ...

In an effort to simplify work for data-welding marketing managers, IBM has combined two of its e-commerce offerings into a single online package. With the IBM Coremetrics Digital Marketing ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Yahoo said it has acquired most of the assets of IndexTools, a private ...

Part 1 of this series explores the technologies behind analyzing customer behaviors. Part 2 looks into the tools of business intelligence and Web analytics. Business “intuition,” popular in the days ...

A Web analytics program is a lot like an airplane pilot’s navigation system. As pilots rely on their dials and scopes to steer the plane, Web site owners monitor the data from their Web analytics ...

After an almost three-year delay, the next major version of Google Inc.’s Urchin Web analytics server software is entering a beta testing period, at a time when some customers have been openly ...

As owners of the venerable Kelley Blue Book car-pricing manual, the company employs Web data analysts who spend months determining how visitors navigate its Web site before recommending new tools and ...

With more than two-thirds of companies satisfied with their Web analytics providers, competition will increasingly come down to pricing and flexibility rather than capabilities. So says ...