Tim Cook revealed standout AI feature for users, and it’s rumored to get even better

Tim Cook said visual intelligence is among the most popular Apple Intelligence capabilities, and rumors indicate Apple has ...

Tim Cook didn’t rule out price rises for Apple products, and here’s why

Apple CEO Tim Cook declined to comment on repeated questions during Thursday’s earnings call about how the company would ...
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Tim Cook says iPhone price increase has nothing to do with tariffs

Tariffs have defined the tech industry this year, causing massive changes to product pricing, manufacturing, and distribution. However, one of the world’s biggest tech companies says that its hot new ...
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Tim Cook avoided Trump's full tariffs by shifting iPhone assembly to India and announcing a $600B U.S. investment plan

Tim Cook pulled Apple back from the edge this year without inventing anything new. Between Trump’s unpredictable tariffs, a court case that threatened $20 billion in annual revenue, and criticism over ...
AOL

Tim Cook insists soaring iPhone prices have nothing to do with Trump's tariffs — so why does the Pro Max cost $2,000?

Apple CEO Tim Cook wants you to know that tariffs have nothing to do with the iPhone 17's higher prices. "There's no increase for tariffs in the prices to be totally clear," Cook told CNBC's Jim ...