European Union regulators said the app’s infinite scroll and personalized algorithm led to “compulsive” behavior, especially among children.

The European Union on Friday accused TikTok of breaching the bloc's digital rules with “addictive design” features including autoplay and infinite scroll, in preliminary charges that strike at the heart of the popular video sharing app's operating model.

Although only a preliminary finding, the EU is signaling it wants TikTok to curb the infinite scroll function. It also suggests the app could face a major fine.

The European Union on Friday accused TikTok of breaching the bloc's digital rules with “addictive design” features that lead to compulsive use by children, in preliminary charges that strike at the heart of the popular video sharing app's operating model.

TikTok was charged on Friday with breaching EU online content rules over what the bloc's regulator said were its addictive features and was told to change the design of its app or risk a fine of as much as 6% of owner ByteDance's global turnover.

Officials said TikTok might be breaching the bloc’s online-content rules due to what they called the platform’s addictive design.

The European Union on Friday accused TikTok of breaching the bloc’s digital rules with “addictive design” features that lead to compulsive use by children, in preliminary charges that strike at the heart of the popular video sharing app’s operating model.

The EU said Friday that it had told TikTok it needs to change its "addictive design" or risk heavy fines, after the Chinese-owned platform was found in breach of the