Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

The video streaming market is evolving and intensifying at a rapid pace. With hundreds of streaming services now competing for viewers’ attention, it has become increasingly saturated. To stand out ...

The first introduction of a new product or service is just the tip of the iceberg when it comes to crafting a successful marketing campaign. From selecting a target audience to making adjustments ...