Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

The combination of specificity, awareness and inclusion give people the power to speak about and live your strategy. Underneath your office, there is a long, dimly lit hallway that no one uses. If you ...

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

After breaking the ten most important myths about strategy in my recent series of articles, I owe an answer to the question as to what strategy is and how organizations are supposed to deal with it.