Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. It’s reported that just 3% of parents change their baby’s name ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

In today's fast-paced world, QSRs have become a staple for many consumers seeking convenient and affordable meals. To foster customer loyalty and drive repeat business, these restaurants have ...

A new loyalty program, BofA Rewards, launches May 27 and will be open to all personal account holders without a minimum balance requirement. The program introduces new tiers and benefits, expanding ...

In light of economic crises and predictions of a recession, companies are trying to save money and optimize loyalty programs. My marketing technology company, Mindbox, has launched hundreds of ...

Enrolling in the best hotel rewards programs can pay off. You can boost your travel budget with free nights at your favorite hotels, but it’s even better when you have the choice. You can use your ...

Bank of America Corp. is broadening the scope of its rewards program to encourage customers to do more business with the ...

Macy's Star Rewards is a free loyalty program offering points for purchases, member discounts, and more. Members earn Star Money based on spending, with higher tiers unlocking perks like free shipping ...

After teasing a new credit card last week, Booking.com, the popular travel website, has now launched its Booking.com Genius Rewards Visa Signature® Credit Card. The card has no annual fee and offers a ...