Feb 18 (Reuters) - Bank of America plans to launch a new loyalty program that will extend rewards to a wider range of customers, it said on Wednesday, as U.S. lenders race to deepen relationships with ...

Bank of America (BAC) on Wednesday introduced a new loyalty program to increase client engagement. The no-fee program, called BofA Rewards, is available to any client with a BofA personal checking ...

Charlotte-based Bank of America plans to replace its longtime rewards program with a new loyalty platform designed to reach ...

The Charlottesville, Virginia-based petroleum distributor and convenience-store operator will offer fuel discounts at 10 of its c-stores, called The Market, to members of its TigerWash unlimited car ...

Microsoft Rewards increases Xbox gift card redemption by roughly 5% in the US and UK, impacting avid point collectors and ...

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it ...

A change to the way the company dishes out points for cash spent has completely changed the way fans talk about Dutch Rewards ...

BabyCenter Rewards gives parents the opportunity to turn "everyday app actions into points redeemable for discounts and free ...

Another Reddit user agreed that the changes to the loyalty program are “getting worse” and added that reaching certain tiers ...

A new platform has launched on Maui, aiming to lower the cost of living on the island by redirecting tourism dollars into the local economy. Mahalo Rewards, developed by a Maui-born software engineer, ...