Bank of America is replacing its Preferred Rewards program with a new, expanded program called BofA Rewards. The new program ...

The bank’s new program will offer rewards to personal checking account clients regardless of their balance, making 30 million ...

Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

The fast-food sandwich giant will stop giving the fourth sandwich for free starting in April as it converts into a solely points-based ...

United Airlines announces major MileagePlus rewards changes starting April 2. Cardholders will earn more miles while non-cardholders face reduced benefits.

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

Feb 18 (Reuters) - Bank of America plans to launch a new loyalty program that will extend rewards to a wider range of ...

A new loyalty program, BofA Rewards, launches May 27 and will be open to all personal account holders without a minimum balance requirement. The program introduces new tiers and benefits, expanding ...

Bank of America Corp. is broadening the scope of its rewards program to encourage customers to do more business with the ...

Explore how loyalty programs are evolving into critical revenue engines, focusing on customer retention, data utilization, ...