Research methods are a compulsory component of many undergraduate programmes. But it is challenging to design good questions for assessing students’ understanding of research methods in closed book ...

Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

The purpose of this paper is to explore these two methods in more detail, in particular how they work in practice, the purpose of each, when their use is appropriate and what they can offer dental ...