Practicing reciprocity between humans and nature—namely caring relationships between people and nature when they perceive benefits from nature—can contribute positively to both the planet and ...

For years and still today, reciprocity has continued to help human beings survive in many ways, and especially in marketing, where it is used as a marketing strategy. This principle talks about the ...

The protocol of "you scratch my back, and I'll scratch yours" is an old business strategy. This philosophy can serve small-business owners interested in cost-effective ways of marketing their ...

“Do unto others as you would have done unto you.” The Golden Rule is often repeated, but seems to be rarely followed. That is, until you look closely. We are entering into a network economy, where our ...

Non-reciprocal components are useful in microwave engineering and photonics, but they are not without their drawbacks. A compact design now provides non-reciprocity without resorting to magnets or ...