Opinions expressed by Entrepreneur contributors are their own. It’s a common misconception that SEO and content marketing are two mutually exclusive business strategies. They’re not. In a way, it used ...

If you’re in a competitive niche and are struggling to climb up those all-important Google rankings, the solution is surprisingly simple – backlinks, baby! But what are they and how do you build them ...

While 72% of marketers from enterprises rate search engine optimization (SEO) as successful in achieving marketing objectives like lead generation and increased Web traffic, 57% say the greatest ...

As an SEO professional, there might not be a better feeling than seeing a backlink to your site published on a high authority website, particularly when that link is the result of your manual outreach ...

Kevin Dam has specialized in SEO since 2010. He has achieved top search engine results for insurance, e-commerce, medical, and B2B clients. Search engine optimization (SEO) has evolved, and the rules ...

If you’re looking for the latest strategies in PPC keyword research, there’s something you should know: Google was never designed to be about keywords. Google co-founder Sergey Brin said: “My vision ...

Want to leverage Google's query association mapping to your advantage in your AdWords campaign so that Google discovers profitable keywords for you? Here's a step-by-step guide to let broad, phrase, ...

Today, I had a need to take several permutations of keyword phrases and bulk them together for a PPC campaign. So I had one of my developers build a tool I named Dynamic Keyword Phrase Generator Tool.