The two television rating agencies—Tam and Intam—will merge its Indian operation soon. A date as to when the two will merge has not been fixed. At present, Tam is owned by IMRB, the research wing of ...
NEW DELHI: AC Nielsen’s TAM and ORG-MARG’s Intam on Tuesday decided to merge and provide a combined TV ratings services in India. new delhi: ac nielsen's tam and org-marg's intam on tuesday decided to ...
The mystery of the circulation of an anonymous letter mentioning the lists of the INTAM and TAM metered homes has deepened with the two television rating monitoring agencies claiming that some of the ...
The crucial television rating points on which the Rs 45 billion television advertising market is built may no longer remain a holy cow following the availability of the confidential list of households ...
NEW DELHI: In the aftermath of the leak of people meter homes in Mumbai, television rating agencies TAM and Intam havedecided to shift the existing 600-odd homes enrolled for obtaining the audience ...
The clock is ticking for the entry of a new ratings currency. Market research agency ORG Marg's Intam data, the older of the two established ratings services currently available in India, will no ...
INDIA REALISES there's a world beyond Doordarshan with the launch of cable TV. Viewers discover the joys of The Bold & The Beautiful and The Party Zone, as Rupert Murdoch's Star Network brings in Star ...