The topic of URLs for SEO and ranking is one that has been around since search engines first existed and 25+ years later, it is still a popular topic. Google has said time and time again that keywords ...

In a recent episode of Google’s Search Off the Record podcast, Allan Scott from the “Dups” team explained how Google decides which URL to consider as the main one when there are duplicate pages. He ...

Google updates Search documentation with standardized URL parameter guidelines, recommending "=" and "&" for optimal website crawling. Google recommends using "=" and "&" for URL parameters.

And since webpages and documents get updated, Google needs to recrawl those URLs from time to time. Google will recrawl URLs at different rates, said John Mueller of Google. John Mueller wrote on X, ...

As SEO continues to shift in the AI era, fine-tuning every aspect of your site for both users and search engines is more important than ever. URLs, the digital pathways to your content, remain a ...