Editor’s note: Since we first published this story in June, we’ve updated it with a video showing the fake freckles in action. Last summer, I couldn’t go anywhere — or look anywhere on Instagram — ...

Preen did it for the Spring 2015 runway show, Kendall Jenner did it and took a selfie and Charlotte Tilbury does it on just about everyone she works with—we’re talking about faking freckles. The once ...

Beauty is an ever-evolving whirlpool of influences and ideas. Which is to say that, every now and then, a beauty trend will erupt out of the fashion world or a particularly influential makeup artist’s ...