A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

It has been said that if you are not planning to succeed, you’re planning to fail. A lack of planning will lead to the demise of an organization, especially the fire service. Strategic planning is one ...

Strategic planning done right aligns your service offerings, facilities and operational goals with the current and future needs of the older adults you serve.

Dave Anderson explains how dealerships can boost results by focusing on high-impact strategic planning, hitting vital goals, ...

I've recently been thinking about how, in life and in business, some terms are too often merged into a single meaning, depriving us of important distinctions that can help us define concepts. Without ...

UAB’s new strategic plan for 2024-2028, Forging Ahead, outlines our mission, vision, values, peers, foundations and pillars, as well as outlines institutional goals, strategies to achieve them and ...

It's summertime, which means soon the fiscal year will end and a new one will start, and strategic plans are in full swing. While broad strategies like the REP (reach, events and positioning) ...