Privacy and data trust now define customer loyalty. In this exclusive interview, PwC’s George Korizis explains what brands ...

In a tight economy and competitive marketplace, with consumers holding their pocketbooks closer and rethinking their spending habits, the last thing a brand wants to do is lose their trust due to a ...

Delivering memorable customer experiences has become the holy grail for brand marketers—and data is indispensable in this pursuit. But when information is siloed and disconnected, delivering impactful ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

Data privacy is at a turning point. While global regulations like GDPR once set a (relatively) clear path forward, privacy laws in the U.S. have fractured into a patchwork of state-by-state rules and ...

A WVLT investigation has unearthed some of the things you may not expect your car to collect, along with what rights Tennesseans have about how that data is managed.

Freedom Mobile is warning customers about a privacy breach that exposed personal details for what the company says was a ...

Posts from this topic will be added to your daily email digest and your homepage feed. A reassuring line that said Sonos ‘does not and will not sell personal information’ has disappeared. A reassuring ...

Inflation isn’t the only stressor for bank customers in the United States. Data breaches have emerged as a big concern, and the National Public Data breach (NPD) is only bound to exacerbate those ...

With Sunday’s announcement by genetic testing firm 23andMe that it has filed for bankruptcy, customers of the site may be wondering what will happen to their data and what, if anything, they can or ...