A study of 100,000 people shows AI can match average creativity—but the most creative humans still outperform machines.

Business leaders should adopt concepts like problem finding, rather than problem solving, to help teams be more creative. In some business situations, the need for creativity is obvious: research and ...

Two old friends. A rainy afternoon. Vanilla lattes at Starbucks. Divergent conversations about life, the world, and the best tiramisu in town. An inquiry about my forthcoming book on creativity: “What ...

Forbes contributors publish independent expert analyses and insights. Kate Cassada shares and makes sense of K-12 education practices. Research affirms the powerful ways creative expression can help ...

What if creativity wasn’t the enigmatic, unpredictable spark we’ve long romanticized, but instead followed a set of underlying principles, almost like a formula? Imagine if the brilliance of a Picasso ...

Researchers have discovered that ADHD’s hallmark mind wandering might actually boost creativity. People who deliberately let their thoughts drift scored higher on creative tests in two large studies.

Researchers analyzed data from 857 patients across 36 fMRI brain imaging studies and mapped a common brain circuit for creativity. A new study led by researchers at Mass General Brigham suggests that ...