Forbes contributors publish independent expert analyses and insights. Andrea Hill is a multi-industry CEO covering business & technology. The focus is now shifting to AI and competitive advantage, as ...

Competitive advantage refers to the unique edge a company possesses over its rivals, enabling it to generate greater value for its stakeholders or offer superior value to its customers. This advantage ...

Establishing and maintaining a competitive advantage in times of stability and uncertainty is the cornerstone of business longevity. The absence of a competitive advantage renders many businesses ...