Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

Riedel Communications is expanding its Americas sales team by appointing Todd Gardner as channel manager, North America, and James Skupien and Ben Gabrielson as regional sales managers. Gardner brings ...

Channel managers have tech systems to assist accommodations in distributing their properties to websites such as Airbnb, Vrbo and Booking, and sometimes to global distribution systems, among other ...